What You’ll Learn
How to work in the various aspects of Media - Print, advertising, radio and Digital Media
Key Skills you will pick up
1. Media Fundamentals
Understanding the various types of media, including print, radio, TV, and
digital.
Differentiating between biddable and non-biddable media.
Gaining insights into the current media landscape and the role of media
in the modern world.
Media Agency Creative Agency and the Client
2.Advertising Opportunities Across Different Media
Learning the key characteristics, benefits, and challenges of advertising
in print, radio, TV, and digital media.
Understanding the various types of advertisements and their
effectiveness in different media formats.
Analyzing case studies of successful advertising campaigns across
various media.
3.Integrated Media Planning
Developing media planning skills, including identifying target audiences,
setting objectives, and selecting appropriate media channels.
Media Brief sheet and taking a media brief
Crafting integrated media plans that combine multiple media channels
for cohesive strategies.
4.Creative Brief Development
Mastering the components of a creative brief, including objectives,
target audience, and key messages.
Learning effective brief-taking techniques and how to ask the right
questions.
5.Campaign Ideation and Rollout
Enhancing brainstorming and creative thinking skills for campaign
ideation.
Planning and executing campaign rollouts, including timeline
development, media mix selection, and execution strategy.
What You’ll Create
1.Media Analysis Reports: 1
Detailed reports analyzing the characteristics, benefits, and challenges of different media types (print, radio, TV, digital). Comparative analysis of traditional vs. digital media.
2.Advertising Case Study Reviews: 3
Reviews and analyses of successful advertising campaigns across each media.
Insights and lessons learned from each case study.
3.Integrated Media Plan: 1
Basic media plans that outline strategies for using multiple media channels cohesively.
Real-world examples of integrated media planning.
4.Media and Creative Briefs: 1
Well-crafted media and creative brief that include key elements such as objectives, target audience, and core messages.
Examples of effective brief-taking techniques and the resulting briefs.
5.Campaign Rollout Plans: 1
Detailed plans for campaign rollouts, including research findings, brainstorming outcomes, concept development, timelines, media mix,
and execution strategies.
Examples of successful campaign rollouts and their results.
About the Mentor
Tony V Francis was raised in Calcutta, Tony studied at St. Xavier’s Collegiate school and college.
​
Director- PLAY LLP (Progressive Learning Adventures & You) , Author, The Autograph Seeker (Amaryllis Publishing), Sr.L&D leader(GroupM), Chief Revenue Officer(Matrix Publicities, WPP), GM & Station Director (93.5 Red Fm)
​
He is passionate about theatre, radio and public communication having won numerous awards at international speech contests. After an impressive stint at Star India’s Radio City when India got its first private FM station he began his rewarding ten years and one day run with Red Fm. As station director, his Bangalore station won two Golds at IRF Excellence in Radio Awards and another Gold at the NYF International Radio Awards. Tony is now a Senior Director with The WPP Group, world leader in advertising, marketing and communication services. He is an alumnus of Alliance Business Academy and IIM Bangalore. Tony is a sought-after public communicator, and Toastmasters International has awarded him with the Advance Communicator Gold certification. ​
​
He currently runs P.L.A.Y ( Progressive Learning Adventures & You ) an L& D organisation that uses play to learn and grow. ​
​
About the Company
P.L.A.Y. is a dynamic Human Capital Development LLP comprising seasoned professionals with a rich blend of industry and academic expertise. We are passionate about fostering an eco system where individuals embrace a positive, playful, and adventurous approach to continuous learning. Our mission is to unlock inherent potential, creating a ripple effect of growth and value in both individuals and the broader community.